Ann Taylor has many core product that drive customer sales. The company has seen great success by paying close attention to fashion trends and quickly responding with updated looks. They have also seen success from their marketing campaigns that feature celebrity ambassadors, like Demi Moore, Katie Holmes and Naomi Watts.
For my marketing campaign, I would develop a series of television commercials featuring the current brand ambassador, Kate Hudson, wearing the brands latest fashions that will air on the major television networks. The actress will be shown wearing the latest Ann Taylor fashions in normal, everyday settings to show the customer that she too can wear these clothes the same way Kate Hudson can. The commercial will also be featured on the brand's Youtube channel, Facebook page and Twitter. The commercial series will drive customers to the brand's website.
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