Wednesday, May 8, 2013

Merchandise Assortment and Price Point

Merchandise Assortment



  • Ann Taylor has a large merchandise assortment in store, but offers even more products with online exclusives and more sizing options.
  • Ann Taylor offers many products in tall and petite in addition to regular women’s sizes.
  • The merchandise categories include: 

       
    • Apparel: Blouses & Tops, Knits & Tees, Sweaters, Dresses, Suits, Pants, Shorts, Skirts, Jackets, Denim, Swim
    • Shoes: Flats, Heels, Platforms & Wedges, Special Occasion, Sandals
    • Accessories: Jewelry, Sunglasses, Scarves, Handbags, Belts, Spanx, Intimates, Legwear
    • Wedding & Events: Wedding Dresses, Bridesmaid, Cocktail



Price Points


  • Shoes range from $28 (flip flops) to $248 (event)
  • Apparel ranges from $28 (basic tank) to $198 (suit jacket)
  • Accessories range from $28 (earrings) to $168 (handbag)
  • Wedding and event products range from $22 (intimates) to $1700 (wedding dress)




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