Value Proposition and Positioning

Ann Taylor was founded in New Haven, Connecticut in 1954.  It is part of the Ann Inc. company along with its other divisions, LOFT, Ann Taylor Factory, and LOFT Outlet. All together Ann Inc. has 984 stores, 275 of those stores are Ann Taylor.

Ann Taylor is one of the leading specialty retailers for fashionable women’s clothing, serving clients across the United States, Canada, and Puerto Rico. The Ann Taylor mission is “to inspire and connect with our clients to put their best selves forward every day." Ann Taylor employees make that mission a reality with their strong commitment and clearly defined set of values. Their values include: they work hard as team, they are committed to their brands, they are driven to perform, and they are constantly improving to stay ahead of the industry. 

"It all starts with offering great fashion, service, quality, value and personalization. We are focused on making sure we offer our clients a well-balanced-assortment and outstanding value."

 Target Market

Their target customer is an affluent career-minded women who is in her early 30’s to mid 40’s. Her style is conservative and classy, but she still wants to look fashionable and in style. 

                                                    Brand Positioning

Ann Taylor embraces its image of offering modern and trendy clothes with a classic twist. She is elegant and stylish, yet traditional. She is a business woman. She wants to buy high quality, tailored products that are appropriate for the office and for business meetings, but are still fashion right and versatile. Ann Taylor is focused on building strong relationships with its current customers, as well as new.

Ann Taylor has become a well-known resource for quality suits, separates, dresses, shoes and accessories with a feminine, polished approach to updated classic style. Ann Taylor is included in the "better" price category.