The Ann Taylor website is very clean and simple. The website has a white background that is accented with all black lettering in the Ann Taylor font. The site is easy to navigate and products are easy to find. The majority of the products are shown being worn by a model, which is helpful to the consumer to see the fit and detail of a product. The images are also able to be zoomed in on so the consumer can see the details close up. The background of the image is a light grey so no product details get lost in a background that is too light or too dark. Customer reviews are also available, which are helpful when trying to decide whether or not to buy an item. Product information for each product is listed. The site is a great reflection of the Ann Taylor brand.
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