SCM, CRM, Brand Awareness, and Customer Behavior

SCM- Supply Chain Management

Ann Taylor uses omni-channel, or multi-channel technology to fulfill customer orders. When a customer is ordering online and the inventory is out of stock, the order gets filled from the stores. Associates are able to locate, in real time, a desired item anywhere within the store-wide inventory, complete the sale at full price, and drop-ship the item to customers.

This type of system has two major benefits. One benefit is that customers are more satisfied and the second is that stock-outs are lowered and on-hand inventory is reduced, which creates a more efficient supply chain process.

CRM- Customer Relationship Management

Ann Taylor is driven to connect with their customers everyday. Their main priority is to make sure their customers are satisfied and happy. They work hard at maintaining current customer relationships and building new ones.  To keep customers connected, they send out frequent emails with exclusive offers and style tips for their customers. Customers are able to create an account to easily manage and access account and order information through the Ann Taylor website, as well as contact customer service with any questions or concerns about orders and products. They also build relationships with their customers through social media platforms, like Facebook and Twitter, where customers are able to leave comments about the brand. 

"Our client is at the center of everything we do."

Brand Awareness

Social Media Platforms

Ann Taylor uses several different types of social media to increase their brand awareness. Ann Taylor uses Facebook, Twitter, and Pinterest. Ann Taylor has over 1 million Facebook followers. They also have a blog, Youtube channel, and Instagram. 

Celebrity Endorsements

Ann Taylor also uses different celebrity endorsements to campaign their collections. Their celebrity ad campaigns have proven to be a success and have driven more customers to shop the brand. Ann Taylor has had celebrities like Katie Holmes, Naomi Watts, and Demi Moore endorse the brand. Currently, Kate Hudson is the face of the brand.

Customer Behavior and Attitude

Ann Taylor has attracted a loyal following of clients who rely on the brand for their everyday wardrobing needs. Ann Taylor provides their customer from season to season with the pieces they look for. Their customers love their offering of sophisticated style, versatility, and outstanding quality and fit.